Must A Aspiring Influencer Pal Stop Using People for Content?

The Prosecution: One Friend's Perspective

Sometimes I'm recorded while having a meal. I’ll see myself on her Instagram – it feels like a sudden shock.

A close companion of 10 years, Marielle, calls herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to document everything constantly. During meals out, her motto is, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when strangers see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an influencer yet, but she is aspiring to become one. She creates video blogs about city life, her daily routine, and her styling career. The material is quality, I’ll give her that, but I don’t want to be involved. Sometimes I'm captured while I’m eating, or just accompanying her. I’ll see myself on her feed afterwards, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I’ll be talking to someone else, or we're simply hanging out in the street. The dynamic feels like our friendship has transformed into me serving as her unpaid videographer. She could easily hire someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. I've been invited to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend assisting her create material.

I’m grateful that she has supported me with my career in design, but I resist our connection to become merely a tally of exchanges. I don't believe she’s fake or inauthentic, but sometimes it seems that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It feels forced. It's crucial her to recognize that our 10-year friendship still has limits. I enjoy spending time with her, but I also desire to enjoy it without being recorded, edited, or posted for an viewers. I am not a accessory for her online persona.

The Other Side: The Content Creator's View

I want Beth to see that the creations we make together can get us a foot in the door.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online enables me to express myself and engage with people in novel forms.

I wouldn't label myself as a full influencer yet, but it's savvy to make money from your interests. I look up to people on social platforms who pull off that style of casual, DIY content creation.

Content creation is my interpretation of engaging with life: noticing the details, sharing them with an audience that appreciates the craft behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my method of offering access, giving her a chance to witness exclusive moments that could benefit her career in design too. That’s not leverage, it's simply being realistic.

I would take her to such functions even if she didn’t help me, but I want her to see what the content we create together can achieve: a foot in the door. I understand not all people likes being on camera, but often unplanned moments is what makes content genuine. Appearing on video from time to time is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal videographer, but companions help each other in small ways. My assumption was recording a clip now and then would be fun for Beth. Creativity thrives in collaboration, and having my friend around makes projects lively and enjoyable. I never force her to take part in anything, and I would never deliberately humiliate her. But creating content jointly occasionally is part of how I document our time together.

I value Beth’s friendship deeply and want to avoid content creation to come between us. I’m willing to compromise: like asking before recording, and steering clear of angles that might make her uncomfortable.

This is not about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I want her to be involved in a way that’s enjoyable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find influencer friends to collaborate with. Given the uncertain future of AI, human connections are the only thing we have – cherish them!
Liberty, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

Marielle might love producing videos and displaying her life online, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to listen to what Beth wants.
Emma, 27

It seems like you care about each other, so cling to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be neither present nor genuine when they're together – she’s working. Each appears confused as to what’s reasonable. The solution lies not in trying to change one another, but in each establishing defined boundaries around what is comfortable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their friendship?

Felicia Richard
Felicia Richard

A tech enthusiast and gaming strategist with over a decade of experience in digital content creation and community building.

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